Every project is the result of careful analysis and a shared process: a strategic partnership with the client to achieve the brand's objectives.
Sinottica is the largest and most reliable consumer database in Italy. It provides precise data on consumer behaviour, use of media and target segmentation for every market. It is extremely rare for a communications agency to have access to a tool of this kind.
This research tool enables us to understand media investment trends in a market and monitor competitors.
MCS is an impartial professional platform which allows us to simulate different media planning scenarios, choose the best performing plan and monitor the results before and after the campaign.