Nathura sells high quality natural products formulated to restore and stimulate the body's natural functions. The company teamed up with LIFE in 2015 to plan its communication activities.
Aim: to inject new efficacy and coherence into the company's corporate and product communication campaigns and cultivate its relationship with its public.
The positioning and brand image promoted the brand's two assets: its scientific and research approach with its safe, documented results, and the natural origin of the products which help improve a person's physiological and physical wellbeing using non-invasive methods which are kind to the body.
The slogan "Our research, your well-being" underlined the company's extensive scientific expertise, its positioning close to the consumer and the brand's protective attitude: Nathura represents a new way of taking care of your body, with its reassuring, accessible approach.
The product range is both extensive and diverse, catering to a wide public: this called for a meticulously organised strategy whose contents and style were customised for each product, focusing on the products' competitive edge. The first stage of the campaign focussed on the Psyllogel and Armonia ranges.
The website, developed using LIFE's CMS, used clear direct language to convey the two key aspects of the brand: from the scientific point of view, we dedicated a page to each range, clearly illustrating the product benefits, then a blog was created to give specific advice for general wellbeing and harmony.
The idea behind the competition was clear and coherent: to encourage sleep and dreams. All competitors had to do was describe their dream on the dedicated minisite and they immediately received a packet of the melatonin-based product. They also had the chance to win a weekend at a resort. The competition was accompanied by a Facebook campaign, DEM and editorials.