Findomestic is an Italian credit institute specialised in consumer credit. LIFE has been its strategic partner for years, organising campaigns ranging from direct marketing to identifying tools and specific solutions for the sales network.
Aim: to strengthen the relationship with its clients and create a distinctive brand experience, from the first contact with suspect clients to cultivating the lead with CRM activities.
The brand is a true supporter of the personal projects and passions of its clients: the shift in the perception of borrowing no longer sees instalments as a payment commodity, but a conscious choice when planning a family's budget. The communication campaign was clear, clean, direct and eye-catching.
The one-to-one strategy concentrated on personalised communication, establishing an ongoing relationship of trust with clients through targeted, conscious use of direct marketing tools: monthly campaigns focusing on different solutions to meet the needs of the customer portfolio.
We also handle the company's BtoB relations with the banks and renew the communication campaigns regarding credit with its partners in the retail world, coming up with the most effective tools for each occasion: gadgets, POP materials, events, sales presentations.