Domino's Pizza is the largest chain of home pizza in the world, with more than 14,000 pizzerias in over 85 countries.
Aim: increase the brand awareness and define a strong positioning on the Italian market.
'Italian Heart, American Way' is the pay off that proudly expresses the double soul of the brand according to the strategy identified: an exchange between Italy and the US that combines the traditional skill and passion of Italians with the efficiency of American standards for the best pizza at home.
The protagonists embody the double soul of the brand and the Italian and American characteristics that meet in Domin's Pizza to give life to a unique pizza.
The campaign debuted online, first on the site and then on the app and social networks, where community management activities are focused on customer service, with a Facebook and Instagram editorial plan with high information content but also entertainment for engagement and interaction.