ANT - ASSISTENZA NAZIONALE TUMORI
The ANT Foundation is the largest non-profit organisation providing free specialist home care for cancer sufferers, seeing a total of 4,000 patients a day.
Aim: to raise awareness, carry out global restyling of the image, strengthen its reputation and boost fund raising.
The first stage in the project involved restyling the logo and continued with the 2016 campaign which focused on doctors and staff who work for the Foundation.
We decided to use real-life locations for the press and TV campaign: authentic places that emanated the warmth that only a real home has. This choice was particularly effective in communicating the human and emotional aspect of ANT's work. The protagonists of the campaign were real doctors and workers too.
The campaign underlined the work ANT does every day to provide this highly important service for the sick: namely doctors and professionals who visit patients in the comfort of their own homes.
The campaign was advertised on the TV, in the press, on billboards, radio and the Internet.